The task
Samsung trains its retail staff on every new device before it reaches the shelves. Through the Cologne agency NWO, first as a freelancer and later as a working student, I produced the training films for the five devices launched at Galaxy Unpacked in July 2026: Galaxy Z Fold8 Ultra, Z Fold8, Z Flip8, Galaxy Watch Ultra 2 and Galaxy Watch9. We filmed months before release, under NDA, for Samsung's internal training platform.
Idea & approach
The films had to feel unmistakably Samsung: clean, precise, premium. So rather than bringing my own style, I worked inside an existing visual world and put my eye into the details: light on brushed metal, the moment a hinge opens, a cut that lands exactly on a feature. Edit, colour and overall look are matched to the brand, with my own touch underneath.
Process
Everything was shot in the studio, partly against a plain white wall. With Higgsfield, we then placed the presenters into entirely different sets, which gave us new locations without leaving the room. The setup was a big step up from what I'd worked with before: Sony FX3 bodies, prime and macro lenses for product close-ups, an Edelkrone slider for precise camera moves, and a teleprompter so presenters could deliver their scripts naturally.
Result & learning
The films now run on Samsung's internal training platform, where retail staff learn the devices before launch. The project turned a freelance job into a working-student position, and I've since also cut event recaps and keynote intro videos for new phones for Samsung. Working inside a global brand taught me that restraint is a skill. The less freedom you have, the more every frame and every cut has to count.