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Kapten & Son × Rostudios

A Sunday Pilates class for influencers, photographed two ways.

A group lifts medicine balls on Kapten & Son mats by the river.

The task

Kapten & Son and Rostudios invited influencers to an outdoor Pilates class on the Rhine on two Sundays in a row, followed by coffee and a lounge to unwind. The instructor, a friend of mine, brought me in to photograph the event for the brands' social channels.

Idea & approach

There were no guidelines, so I went two ways. One series is commercial: clean, bright, ready for the brands' feeds. The other is more creative, with a stronger edit, and some of those images later found a second life in my PULS magazine. Some frames exist in both versions, which shows how much the edit shapes the story.

Process

I moved around the class with one camera and one zoom, without getting in the way. The real challenge was that not everyone wanted to be photographed. In the middle of a Pilates flow, that meant constantly finding angles where those guests stayed out of frame or hidden behind others.

Result & learning

The images ran on the brands' social channels. Event photography is as much about awareness as about the camera: reading the room, respecting those who don't want to be seen, and still getting the shot.

More images

Commercial

A woman holds a medicine ball against a blue sky.
A woman stretches one arm up against a blue sky.
The instructor walks between the mats; a cork mat with the Kapten & Son logo lies in the foreground, the class and the stage behind.
A woman does crunches on a cork mat on cobblestones.
A woman in a green top pulls a red resistance band.
A woman lies on a cork mat and laughs into the camera.

Creative

Black and white: a woman pulls a resistance band.
Black and white: a row of raised legs on training mats.
Motion blur of a woman exercising on a mat.
Strongly motion-blurred legs of a participant mid-movement on a cork mat.

One frame, both edits

From above: a woman in a green top stretches on an orange cork mat.
Black and white from above: a woman lies stretched out, arms forward.