The task
Like Samsung, Midea trains its retail staff with films on its internal platform. My main project was the Omni Trio, a washing machine with three drums that Midea presented at IFA 2026. Through NWO, I produced the training film that walks staff through its features before it reaches the stores.
Idea & approach
This time there was only one person in front of the camera, explaining feature after feature. The challenge started with the treatment: how do you make a training video about a washing machine fun to watch? I built in small moments of play and humour. To show how little the machine vibrates, the presenter builds a house of cards on top of it, and at one point he appears in a wig. Together with a tighter pace in the edit, the information lands without feeling like a manual.
Process
We shot in the studio with a Sony FX3 and a second camera operator from an external company. His footage came back heavily overexposed, with highlights completely blown out. Rescuing it in the edit and grading it to match the main camera, so that the film still looks like one piece, was the hardest part of the job.
Result & learning
The film now runs on Midea's internal training platform. I learned that the edit is often where a production is saved, and that with one presenter, the energy has to be written into the treatment from the start.