The task
Every semester, the Media Design and UX Design programmes present their projects at P-Day. Our brief was the invitation poster. Mine was chosen to be produced and hung.
Idea & approach
"YOU are invited!" only works if you see yourself. So instead of an image, the centre of the poster is a mirror. Whoever reads the headline is literally in the picture, and if they take a mirror selfie, they share the event too: date, place and P-Day in one shot. The marketing is built into the poster.
Process
I produced it by hand: mirror foil over the centre, and the round date badge cut in half so it overlaps the mirror. Getting the foil on perfectly straight and without a single crease was much harder than it looks.
Result & learning
The effect worked even better than I'd hoped. But it showed me the gap between a prototype and a print run: a poster like this is easy to design and hard to produce by hand in any quantity.